Modix Insight

19.11.17

Five benefits of Modix 360° to help you get ahead of your competitors.

It is no secret that imagery plays a huge role in the customer’s decision to buy – being able to see the product you intend to spend your money on, in as much detail as possible, allows you to truly see if it is what you really want.

This is where 360° imagery comes into play. The immersive experience enables users to thoroughly see the product, therefore allowing them to make a more informed decision about what they are purchasing. The automotive industry is no different as customers want to find out as much as they can about a vehicle before entering the showroom, meaning it is crucial for a dealer to provide a range of high-quality images on their website for all of the vehicles they stock.

Here are the top five benefits of our 360° imagery software that will ensure you are a cut above the rest:

1. Cost-effective

One of the first benefits to consider is the software’s ability to save you time and money – with Modix 360⁰ you are able to produce interactive interior and exterior spins in less than three minutes. These can take the shape of videos or images, or even live video with an automated voiceover to talk customers through the elements of the vehicle that they are viewing.

This simple and fast process creates a perfectly displayed vehicle that highlights the model in all of its glory, therefore giving customers a full view, inside and out, of the model they are looking to purchase – this will also increase the amount of lead submissions as people are more likely to enquire once they have viewed the vehicle as closely as they can.


2. Simple and easy to use

As mentioned briefly above, this innovative solution will save you time by being extremely simple to operate – all you need is a mobile in hand and you’re good to go.

To create the images you need, open the app and select the option you need, then take the images as advised on-screen. Highlight the interior to its fullest with the interior spin feature – this allows you to easily create a fully immersive experience inside the vehicle, as if the customer were sat in there themselves.


3. Ensures photographic consistency

Using the Modix 360° imagery solution will ensure that the level of photographic content remains consistent across your website. This means that no matter what vehicle your customer is viewing, the quality of the images will be the same and they will be able to view the model prior to visiting the showroom. 


4. Customisable to your dealerships needs

For each vehicle you create content for, you are able to select customisable hotspots – customers can click on various parts of the vehicle while it rotates to find out more about the individual elements of the model. Maybe they want to find out the capacity of the boot space to ensure it will meet their needs, or maybe view the central console to see just how much technology they will have at their fingertips.

Based on what your customers view most, you can create these hotspots and add information so that it will always remain relevant to their needs and provide them with what they want to know most.


5. Increase lead submissions by up to 40%

Last, but certainly not least, is that the Modix 360° software has the potential to increase your customer lead submissions by as much as 40%. As people are able to view more of the vehicle they are contemplating purchasing from the comfort of their own home, it increases the time spent on vehicle display pages by 56% as customers are taking in more information than ever before.

There you have it – the top five benefits that Modix 360⁰ will bring to your dealership!

At Modix, we are a market leader in automotive digital marketing, ensuring that you are able to make the most of your online presence to fully maximise on your customer reach. Modix 360° is the latest in our line of products created to enhance your online activity – whether you are looking for website solutions to create the best website possible to showcase all of your stock or if you want to tackle the world of search engine advertising, we have a product that fits your needs.

If you would like to find out more about Modix 360° or any of our other specialist products then do not hesitate to get in touch today!

Dealership Marketing, Innovation, Modix News, Online Marketing